We welcome initiatives from any organisation. From SMEs to large corporations, from B2B to B2C, private companies or public – no matter the size and scope of your organisation, if you strive to improve customer experience, then these awards are for you!
Having selected the category or
categories that you would like to enter, complete the steps on the
Enter Now page in order to receive your unique login details. Submit your written entry before the deadline; if you have been shortlisted, you can begin preparing your presentation for the finals.
The Plan 2 Win document, which can be downloaded from the
Help and Support page, provides full details on the categories, scoring criteria, key dates and other useful information.
Be an Early Bird and enter before August 26th to take advantage of a reduced price of AED 1,999 for your first entry, with additional entries costing AED 999 (if reserved together). There is also a special offer package of 4 entries for AED 3,499.
For the best finalist experience, it is recommended to purchase tickets to the event - but this is not mandatory. For organisations that do not reserve any tickets, one person for each finalist will be able to join the event to present their entry(-ies) to the judging panel.
Your entry form must be submitted through our online portal by 24th September 2021. Once you enter, you will receive your unique login details via email
to access the online form and start working on your entry form.
NB. Don’t forget to hit save after completing each section, and only click ‘Submit’ when your entry is fully complete.
Each category is assessed by independent judges who have completed a rigorous application process.
We also appoint a Chair of Judges for each category, who ensures all presentations are kept to the required time. To view the profiles of some of our judges, see
Meet the Judges .
Finalists will be announced on 7th October 2021.
Absolutely! Those shortlisted will receive a finalist logo for use on your organisation’s website and social media platforms. Finalists will also receive a special Booster Pack to help you promote your achievement and spread the word online.
The IBXA21 finals will take place on December 6th . This is when finalists will present their entries to the judges. hybrid event : those who come to the venue will attend live, in person, and those who choose to attend online will be following via Zoom stream.
On the day of the finals, you will be allocated a 30-minute slot for each category you have entered. This allows for a 15-minute presentation of your initiative, and 15 minutes for judges’ questions. *A presentation schedule with your exact times will be issued well in advance of the final.
All presentations to the judging panel are LIVE Online. You are not required to submit your presentation in advance of the final.
As the judges will ask questions after the finalists' presentation, it is highly recommended that all stakeholders take part and present.
There is always a full schedule of ‘open’ presentations at the finals. This is an amazing opportunity to watch and learn from other finalists. Sharing best practices is one of the focal points of being part of our awards. *Viewing open presentations is only available to finalists who have booked tickets to attend the final.
After winners are announced on December 7th, we will share details on our social media platforms and via email. Details of winners and successful initiatives will also be featured in
Customer Experience Magazine .
No matter the result, all finalists will receive a full judges’ feedback report within three weeks of the event. A survey sent out after the Awards will also allow you to give us your vital feedback on the experience.
There is no strict dress code. Smart/casual business wear is suggested. There is no strict dress code. Smart/casual business wear is suggested.
Yes, all finalists will be issued with a certificate outlining their achievement in being shortlisted.