Director of Marketing & Communication
Latifa Fouz is the Director of Marketing & Communication at Al Safwa Group (Investment Company), she leads the marketing and communications throughout the various companies under the umbrella of Al Safwa Group. Latifa is an ambitious and creative professional with passion for retail, real estate and the fashion industry; possessing extensive experience with over a 15 years across a variety of areas, including PR and communications, events, digital marketing, social media, branding. Latifa head previously the PR & Social Media Department, and was one of the Management Team who proudly launched The Mall at World Trade Center Abu Dhabi (Aldar Properties project) in 2013, and lead on establishing the first social media platforms of Aldar Properties. Latifa is also a founder of her own business in fashion styling and personal shopping consultancy “Trendy In The City”, based in Abu Dhabi. Latifa holds a degree in Leadership and Strategic Market Management from University of Cambridge - the UK, and a Diploma’s Degree in Civil Engineering from Tishreen University in Lattakia – Syria.