Business Development Director
Peiyi has worked in Retail and Food & Beverage from a young age, and more recently in senior roles within Private Equity firms and MNC and is equally fascinated and inspired by the hybrid retail and entertainment landscape in the GCC region. Her speciality is business expansion, openings, launching new brands, and driving and optimising efficiencies in existing businesses. In one of her current roles, she has facilitated the opening of 17 stores within 12 months, expanding the company’s UAE footprint by over 800% and expedite further expansion in other GCC & Levant countries. Her base is in the United Arab Emirates, with business activity in the UK, US and the Far East. A shrewd and hard working business person, she finds possibilities where there are few, and creates paths for new business opportunities and adding value.