Edmund is an author, entrepreneur, games designer, and consultant. He has over 25 years of experience designing and implementing strategic initiatives around the world. His client experience includes large corporations and SMEs. His company, Market2Win, produces simulation games to teach students and executives about sustainable sales and market strategy. His work has been recognized for its excellence and he has written extensively on the subject. He is a frequent guest speaker at several UK universities and holds an MBA from Warwick Business School.