A self-starter, forward looking, goal oriented, C- Level Executive with over 28 years of cross-functional experience in Oncology, Bone Marrow Transplant, Oral Care, Food Supplements, Baby Food & Accessories, Primary Care and OTC products, working with multinationals as Novartis and Pierre Fabre around the Middle East region. Throughout my career, I have established a reputation as a transformational leader who brings passion to purpose and people, who is driven by challenge, undeterred by obstacles, committed to furthering standards of excellence and delivering on targets. I possess expertise in marketing, strategy, sales, and operation excellence. I led different business models. Expert in strategic planning, business development, contract negotiation, change management, market access, product launches, multi-distribution channel, SFEE, and multi-channel marketing.